About

Gradient is one of the leading companies at the Russian FMCG market.

Our story

Since 1991 Gradient has established itself as the distribution company and won an opportunity to use and reinvent the best global experience on marketing, logistics, service and information system. Today the main course of the company is establishment and development of in-house brands for domestic and global markets. 

Our story has began on 1991 from one trade pavillion at the centre of Moscow. However on 1993 Gradient has become an official distributor of PROCTER & GAMBLE, and on 1998 we have become the leading distributor of perfumes, cosmetics and home care products in Russia with $300 mln turnover. On 2007 Gradient has appeared on FORBES ranking of «200 world-leading private companies» of the country.

Further business of Gradient has been focused on two courses: the first one is establishment and development of in-house brands; the second — exclusive distribution.

On 2008 our company has exclusively handled promotion and development of the French make-up brand VIVIENNE SABÓ in Russia, the brand maintains the leadership in its kind for more than one year period. On 2013 jointly with the German manufacturer GRUNLAB our company has launched in Russia the brand of home care products - Meine Liebe. Meine Liebe has become a relevant addition to the company's portfolio of brands in the segment of eco-friendly home care products, safe for allergics, little children and pets. Currently Meine Liebe enters the list of the three socially responsible eco-friendly brands in Russia and CIS.

Strategic interests of the Company include development alonside with establishment of in-house brands. On 2021 our brands has entered the Russian market: INFLUENCE BEAUTY as a make-up brand, PROFESSOR SKINGOOD as a skincare brand and URBAN FORMULA as a new category of dietary supplement. On 2022 we are launching the brand of pet foods - LEO&LUCI. In collaboration with JSC ""Tander"" Gradient has launched STELLARY and BEAUTY BOMB as make-up brands, STELLARY SKIN STUDIO as a skincare brand, ZOLLIDER as a brand of cosmetics and razors for men, and GARDENICA as a brand of eco-friendly home care products. Exclusively available at «Magnit» and «Magnit Cosmetics» retail stores.

Our company's business of exclusive distribution has been built on long-term cooperation with such global manufacturers as KAO CORPORATION, BURNUS, LG HOUSEHOLD AND HEALTH CARE, FREUDENBERG GROUP, PIGEON CORPORATION, ARTDECO. Thanks to the efforts of Gradient company more than 20 brands, among which — MERRIES, ATTACK, BIORE, JOHN FRIEDA, VILEDA, — have won the loyalty of the Russian consumers."