About

Our Company is established in 1991. For over 30 years of work we got the opportunity to apply and rethink the best global experience in marketing, logistics, service and information systems. Today our main focus is on the creation and development of brands for the domestic and global markets.

The formation of the Company began with the trade pavilion in the center of Moscow. Two years after "Gradient" received the status of official distributor of PROCTER & GAMBLE, becoming in 1998 the leading distributor of perfumes, cosmetics and household chemicals in Russia with a turnover of $300 million and in 2007 entering the FORBES magazine rating "200 largest non-public companies" of the country.

The main activities of "Gradient" are the creation and development of its own brands, and also exclusive distribution.

In 2008 our Company received the exclusive right to develop and promote the French makeup cosmetics brand VIVIENNE SABÓ in Russia. This brand has been leading in its category for several years now.

"Gradient" brands INFLUENCE BEAUTY, STELLARY, BEAUTY BOMB also have strong positions in the makeup cosmetics market in Russia. The Company's brand portfolio in this category is strengthened by the exclusive distribution of brands MISSHA, ARTDECO, DEBORAH, FOCALLURE, LORAC, NOUBA, PHYSICIANS FORMULA and is the most competitive on the Russian market.

The Company's strategic interests include the creation and development of strong brands in other categories of the FMCG market. Brands PROFESSOR SKINGOOD and Zollider in the skin care category, URBAN FORMULA in the dietary supplements category, the pet-food brand LEO&LUCY, the baby-diapers brand TANOSHI, household chemicals brands Meine Liebe and Gardenica.

The exclusive distribution direction of "Gradient" is built on long-term cooperation with global manufacturers KAO CORPORATION, LG HOUSEHOLD AND HEALTH CARE, PIGEON CORPORATION, ARTDECO, CHICMAX COSMETIC. More than 20 brands, including MERRIES, PIGEON, MISSHA, PERIOE, BIO-G, KANS have won the loyalty of Russian consumers precisely thanks to the activities of the "Gradient" Company.